I'm Kathy. I'm 37, a mom to a little girl, and married to my partner in life and on the race course.
It was after becoming a mom that I found myself again through training. HYROX became a space that is just mine, and today I race in Brazil and abroad.
My life happens in many versions in a single day: the mom, the wife, the athlete and the professional who works outside the home. None of them gets left behind, and none of them takes over.
Here I show that routine as it really is, without pretending I can do it all. I talk to women who want to live every part of their lives fully, without putting themselves last.
Athlete profile
HYROX
Personal best
1:12:49HYROX Buenos Aires, June 2026, racing with my husband
Team
Team ON, by Optimum Nutrition
Next races
HYROX São PauloOctober 2026 · mixed doubles and mixed relay
Wellhub Run HourNov 1, 2026 · 5K
HYROX Rio de JaneiroNovember 2026 · mixed doubles and women's doubles Open
Trains at
Elite Core, Competition TG and Studios Beon
Athlete
Mom
Wife
All of me
Instagram · last 90 days
Numbers from July 15 to October 13
2.6Maccounts reacheddifferent people who saw my content
740Kreel views57 reels posted in the period
8.5Kviews per reel, on averagenot counting the Clight reel boosted as an ad
59Kinteractionslikes, comments, shares, saves and reposts
36Klikeson reels and posts
15Ksharescontent sent to someone else
4.1Ksaveskept to watch again later
983commentsreal conversations on my posts
1 in 4
One in every four interactions is a share. My audience passes the videos along, and the brand in the video goes with them, recommended by someone they trust.
500
Views per story, on average. My stories show the behind-the-scenes of my day to the people who follow closely.
Source: Instagram Insights for @kathyazevedo, exported in October 2026.
Who follows me
Women aged 25 to 44, most of them in São Paulo
Gender
85.2%women
14.8%men
Age
18 to 247.0%
25 to 3434.0%
35 to 4436.1%
45 to 5416.2%
55 to 645.1%
65 or older1.5%
70% of my audience is 25 to 44: the stage of life when you build a career, raise kids and decide what comes into the home.
Cities
São Paulo41.8%
Rio de Janeiro9.4%
Fortaleza3.0%
Salvador2.9%
Belo Horizonte2.5%
Countries
Brazil94.1%
United States1.3%
Portugal1.2%
Source: followers of @kathyazevedo on Instagram Insights, July 15 to October 13, 2026.
What I talk about
Four topics, one woman
Motherhood with intention
"I would die for her. But I also want to live for her."
The mom who takes care of herself without guilt, and the example that sets for her daughter.
Training and HYROX
"One more workout in the bank."
Full workouts, race prep and the community that trains together.
Real life of a working mom
"Mom brain: 37 tabs open."
Work, travel, home and training in the same day, with humor and no filter.
Recipes and wellness
"Creamy post-workout shake, 34 g of protein."
Quick post-workout recipes, self-care and health. My two most-watched reels are recipes.
My content is in Brazilian Portuguese. The quotes on this page are translated from my posts.
Motherhood
HYROX as a couple
Real life
Reels that traveled furthest
When the message lands, it goes far
My highest-reach reels, by the views shown on Instagram on October 14, 2026.
Oct 1, 2026The questions I bring to my check-ups, with Dr. Gustavo SáReel · 4K viewsSee
Jun 5, 2026Skin follow-up with Dr. Gustavo SáReel · 3.4K viewsSee
Doctors First
2 pieces
Jun 1, 2026What calms my gut in my routineReel · 3.3K viewsSee
May 25, 2026Omega-3 Ultra EPA and gut healthReel · 2.9K viewsSee
Clight
1 piece
Sep 25, 2026Creamy lemon post-workout shake, boosted by the brandReel · 2.48M viewsSee
BebaHydy
1 piece
Aug 19, 2026A 40-minute workout and replenishing electrolytesReel · 2K viewsSee
Bauerfeind
1 piece
Oct 9, 2026The knee brace in my HYROX prepReel · 1.6K viewsSee
Beautyflow
1 piece
Sep 19, 2026Training with frizz-free hairReel · 1.5K viewsSee
Sede
1 piece
May 26, 2026An invitation to my thirst for consistencyReel · 1.5K viewsSee
Fiber
1 piece
May 8, 2026My strength training shoesReel · 1.2K viewsSee
Dra. Paula Mendes
1 piece
Oct 6, 2026A 3-step skincare routine for busy daysReel · 1.2K viewsSee
A question for your brand
Where does your brand fit into my day?
My day holds many versions of me. In each of them, there is room for a brand that makes life lighter, stronger or more whole.
In sports
From strength training to road races, from the post-workout recipe to the HYROX finish line. Sport runs through my whole day. My post-workout recipes are my most-watched videos, and running is going to take up more and more space on my profile.
A good fit:
Training and running apparel
Shoes
Training equipment
Watches and earbuds
Sweat-proof beauty
Sunscreen
Hair care
Hydration and electrolytes
Sports nutrition and supplements
Healthy food
Recovery and physio
Sport sunglasses
Race travel
With my family
My daughter, my husband and the life we're building together. Outings, trips, kid-friendly restaurants, weekend events and our home, which is entering a new chapter as we decorate the bedrooms.
A good fit:
Restaurants and food experiences
Family outings and events
Travel and hotels
Parties and birthdays
Decor
Custom furniture and carpentry
Home and organization
Kids' products
Kids' activities and education
Family photography
Cars and mobility
My own time
Time I no longer negotiate. Nails, skin, hair, check-ups and rest, plus fashion, style and the small rituals that let me show up whole for every other part of my day.
A good fit:
Skincare and dermatology
Hair
Nails
Makeup
Fragrance
Fashion
Jewelry and accessories
Personal color and style
Health and check-ups
Women's health
Sleep and rest
Spa and massage
Emotional wellness
And why I make sense for your brand
I talk to the women who decide. 85% of my audience are women, and 70% are 25 to 44.
My content travels by recommendation. 1 in every 4 interactions is someone sending the video to someone else.
Your brand shows up in real life. Between training, family and my own time, the way life actually happens.
Think of the woman you want to reach. Her day looks a lot like mine. Tell me which part of it your brand makes a difference in, and I'll show you how that becomes content she saves and sends to a friend. 🤍
Formats
How we can work together
I love partnerships that walk with me over time, inside the life I already live. Scripting, filming and editing are mine, always in my own voice, and I build packages tailored to each brand.
Ambassador3-month contract, with reels and stories every month
Feed reel1 video posted as a collab with the brand
Story sequence3 stories with a link
Bundle1 reel and 3 stories
Carouselup to 10 slides on the feed
Video for your brand (UGC)for the brand's own channels, not posted on my profile
Event appearancewith story coverage
Ad usage and exclusivitythe content running as your ads, and category exclusivity
